Sunday, February 7, 2016

Working on Brand identity

The firs mood board is highly inspired by the abstract shapes and language found in Africa. I want to create a logo the is expressive yet simple in form and shape. 

The seconded board is a more feminine approach such I believe my work can appear as feminine. 

 I started playing around with writing my name and coming up with a couple of shapes and patterns. 

Creative Brief

Brand Brief

What do you do for your customers? 
(Not what you produce, what need in their lives to you fulfill?)
I present their brands in ways that reflect the product. 

Why does it matter?
The difference between a package can dictate which product is chosen over another. 

What do you do differently from all your competitors?
I bring a refreshing take on design.

Can you prove this?
My work brings different existing elements and collages them together to bring something new. 

What adjectives would your best client use to describe you?
Expressive, innovative, refreshing

How would a stranger off the street describe your work environment?

What “Me Too’s” must you avoid?

Define your culture in one word:

Define your work in one sentence:

My work involves combining different elements to create a new idea. 

Friday, February 5, 2016

Reading Response

 The reading inspired me to start from scratch with my own brand identity. I believe that my logo might distract from my work and I wanted to take the advice of the article and just write my name a couple times and see what I can create. I really enjoyed stepping back from the computer and just writing. I like the curves and straights that my hand makes while creating my initials. Its a fun  step and I think it will create something simple but still reflects me as a designer.

Wednesday, February 3, 2016

Newspaper Wireframes

Whoo, I completely underestimated the level of difficulty of making a newspaper website layout. So much goes into it. The user ability is a major thought and something that I definitely need to work on. I want to make sure the User knows that the website is for african American News, but also the website is not difficult or confusing to use. I want a refreshing modern look and I am working towards that.

My initial wireframe uses the braid to hold the top news and to symbolize unity 
I think the site is lacking and need some work 

This would be the next screen by clicking on an image takes you to the article. The braid changing orientation might confuse the user and I need to make y design consistent and more simple yet complex. 

Heres where I'm at now, Ive added color and made the design have more elements. 

Friday, January 29, 2016

Apple Reading Response

 Apple is trying to add more complexity, but Macs started because it was so simple and a program that anyone could use. They are trying to catch up with Android on the levels of complexity and the ability to customize the phone.
Androids is more about customization and leaves your computer open to getting bugs and can cause problems, while Apple has a set experience to lessen theirs of bugs and a system crash.
I do think that Apple should make some changes like touch screens, and more minor customization options. I love the aesthetic of Apple its beautiful and I think that is why Apple is beating Android.
However most people who purchase i-phones are professionals. The demographic is 25-34, 18-24- they are more likely to own an android because its cheaper.

Personally I did have a windows computer and comparing the two they both worked about the same, but I really enjoy my macbook. everything looks different and works differently. It feels better and looks better. Also I have less bugs and my system seems to work better. The overall experience just feels better.

Goals, Goals, and more Goals

As of this moment, within design, what really sparks my interest is packaging. Packaging is so essential to selling a product. I love the different ways that you can package the same item and how the way it looks can persuade the buyer to choose a item over the other competitors. Also I enjoy building brands and trying to give a sense of the person or product with just a logo is simple and beautiful. My long term goals is to apart of a team uplifting a brand and coming up with different concepts to enhance the brand and products. A company like Starbucks would be my dream job. The seasonal cups, the different types of coffee, all of which I would like to take part in designing. Long term I would want to become a Art Director for a company such as Starbucks coming up with the concepts for the new flavored coffees. I strongly connect with the idea of building a package. Its giving the product life and functionality. As I looked for local design firms I found the firms, Blacktop Creative and Whiskey Design.

Blacktop Creative takes existing companies and upgrade the packaging ad also creates specific designs for certain campaigns. 

 Whiskey Designs has a very modern look that appeals to me. I am also interested in alcohol packaging because it moving in a fun modern style. Alcohol marketing has a wide range, fun, tropical, classy, cheap, there's so many alcohol's flavors and brands.

My dream job would be working in packaging for Starbucks. My love for coffee and packaging makes this a perfect choice. Coffee packaging sever changing and improving. Theirs thousands types of coffee and thousand opportunities to package them. 

Thursday, January 28, 2016

Planning for "How to" Video

For our first project we are making a " How to" video and my partner is Kristen. I am incredibly excited to work with her because I think I can learn from her and also that we can make something beautiful. When planning the how to video we multiple ideas like making a macchiato, making a screen print, ow to make candles / or soap. There's only 5 minutes for the video so we decided to make eggs, because we both had legs on our own separate lists. To add another element to the video, we decided to make 5 types of eggs. The outline for the video is like this:
1.) Hard-boiled Egg
     a.) What you need: eggs, saucepan, water, ice
     b.) steps:
  • Place eggs in saucepan large enough to hold them in single layer. 
  • Cover eggs in one inch of cold water. 
  • Heat over high heat to boil. 
  • Remove from heat. 
  • Cover the pan. 
  • Let the eggs stand in hot water for about 12 minutes (large eggs, medium-9) 
  • Drain immediately and cool completely in a bowl of ice water or the refrigerator to allow the shell to break away perfectly from the egg.  
2.) Poached Egg
     a.) What you need: Egg, vinegar, cup or ramekin, water, saucepan, spoon
     b.) steps:
  • Make sure your eggs are really fresh.
  • Add a small dash of vinegar to a pan of steadily simmering water.
  • Crack eggs individually into a ramekin or cup.
  • Create a gentle whirlpool in the water to help the egg white wrap around the yolk.
  • Slowly tip the egg into the water, white first. Leave to cook for three minutes.
  • Remove with a slotted spoon, cutting off any wispy edges using the edge of the spoon.
  • Drain onto kitchen paper.
3.) Fried Egg
     a.) What you need: Egg, frying pan, butter/olive oil, spatula, salt/pepper
     b.) steps:
  • For over-easy or over-hard eggs: Heat 2 tsp. butter in nonstick skillet over medium-high heat until hot.
  • Break eggs and slip into pan, 1 at a time. Immediately reduce heat to low.
  • Cook slowly until whites are completely set and yolks begin to thicken but are not hard.
  • Season as desired. (salt/pepper/Siracha)
4.) Scrambled Eggs
     a.) What you need: Eggs, milk, spatula, frying pan, butter/olive oil, salt/pepper
     b.) steps:
  • Beat eggs, milk, salt and pepper in bowl until blended. Add milk for fluffier eggs. 
  • Heat butter in large nonstick skillet over medium heat until hot. 
  • Pour in egg mixture. 
  • As eggs begin to set, gently pull the eggs across the pan with a spatula, forming large soft curds.
  • Season as desired (salt/pepper/Siracha) 
5.) Egg in-a-hole (Kristen's recipe)
     a.) What you need: Egg, bread, cookie cutter or rim of small-mouthed cup/glass, frying pan,      butter/olive oil, salt/pepper
     b.) steps: 
  • Heat butter in frying pan (about 1tbsp) 
  • Cut small hole in middle of bread with cookie cutter or cup (about 1-1.5 in in diameter) 
  • Butter both sides of bread by flipping in frying pan with melted butter or put butter on before placing in the pan. 
  • Crack egg into hole in bread. 
  • Flip bread/egg when bottom side is golden-brown and egg becomes opaque/ when the egg can be moved without spilling into the pan, it is ready to be flipped. 
  • When both sides are golden brown, remove from pan and serve with salt/pepper. Add more butter whenever desired or to keep from sticking. 

Candle-making would go something like this.
A.) Introduction
B.)Materials needed: 
  • Wax flakes
  • Pre-waxed candle wicks
  • Containers for candles
  • Non-toxic crayon or candle color block
  • Essential oils
  • Glass container
  • Saucepan or pot
  • Skewers or chopsticks
  • Tape
  • Stove
  • Scissors
  • You’ll want to start off by cleaning your glass containers. Using regular dish soap will do the job, just make sure you dry them thoroughly when you’re done.
  • To set up the candlewicks in your containers, you’ll want to lay the metal piece flat against the bottom. Then use your chopsticks/skewers to hold up the wicks, and tape the ends of the chopsticks to keep everything in place.
  • Measure out the amount of candle wax flakes you’ll need for each of your containers. The rule of thumb is two times the amount of wax flakes to fill each container.
  • Fill a saucepan with water to about the halfway mark. Place your measured amount of wax flakes in the glass container. Then place the glass container in the saucepan. Be sure the water level is low enough, so it won’t splash into the wax flakes when it starts to boil. Turn your stove on to medium-high, and use a metal spoon to stir occasionally.
  • Your candles will come out a naturally milky white, but if you’d like to add a little color, you can use a non-toxic crayon or candle color block. I typically use 1/8 inch of red crayon per 16 fl. oz. to get a soft pastel color. Want a brighter color? Use a little bit more, only adding color a bit at a time. Like food coloring, a small amount goes a long way. Simply melt your color along with your wax flakes. Warning: The color will look a lot brighter in the melted mixture but will turn a milky color as it cools.
  • Once all the wax is completely melted, remove the wax mixture from the stove. My rule of thumb is 10 drops of essential oil per 16 fl. oz. It makes for a moderately scented candle. Use less or more depending on taste, and feel free to experiment and mix oils to create a scent of your own. Add the measured amount of essential oil to your wax mixture and give it a good stir to make sure it’s well-mixed.
  • Make sure your containers are in a good location where they won’t need to be moved for a few hours. Then slowly pour your melted wax mixture into your containers.
  • Allow 3-4 hours for your candles to cool and solidify. It’s best to let them solidify at room temperature, so the cooling process is gradual. This prevents cracks in the wax.

Personally, I think the candle video would take longer than 5 minutes and required more supplies than we wanted to purchase. We decided to go for the egg video and execute it in stop-motion to create more interest and a surreal sense of time. We also want to eliminate the hand from the video so that it has another interesting element. I think that will set it apart from other how to videos, although I have noticed this trend recently, but not so much in the way I'm imagining it. The egg can be utilized as a simple, graphic element throughout the video and Whitney and I were really excited about somehow making the eggs into characters, for instance they will be jumping into the pan without a hand present, making it appear as if they are being cooked at their own will. 

Here are some how to videos I looked at for typographic and aesthetic inspiration. 

How To Be from kveten on Vimeo.

Wednesday, January 27, 2016

Research on Newspapers

Find three different news websites and write a little about how you feel (not what you think but 'experience') when you view each site, what audience you think they're tailoring the site to (be specific), and how you think they're reaching them (particular types of content, use of fonts, colors, visual style). Post your notes to your own blog before class on Wednesday and I'll hear your feedback in class.

The Newspaper African American News and issues is a weekly newspaper that is disturbed to areas wit concentrated population of African Americans. 
When first going to the website I get a sense of African pride with a large shape of africa in the left had corner.  Also the color scheme is very Afro- centric. The functionality is not very good. The online newspaper is literally scans of the actual newspaper not making it very different from print, and its actually not very pleasing to look at. it looks very outdated. And the text doesn't fit in the whole screen. Which makes the articles very difficult to read. 

Free Press Houston is a newspaper in Houston, Texas that focuses on art, music, culture, and current events. When first opening the online newspaper it has a very modern feel and is very nice to look at. It doest look like a printed newspaper which gives it diversity from the printed newspaper. The type is very readable and modern.